Auric Cut ski helmet

Founded in Sweden in 2005, POC is a renowned brand that specializes in helmets, eyewear, body armor, apparel, and accessories for snow sports and cycling. Their breakthrough moment came when their ski helmet was worn by the first POC athlete during the World Cup. Since then, POC has become a recognized name in the ski world.

With a mission to protect lives and minimize accident consequences for athletes and enthusiasts alike, POC is driven by an unwavering commitment to developing top-quality products that prioritize personal safety. This dedication has led them to receive over 40 international awards for design, innovation, safety, and business excellence.

POC takes pride in having been trusted by numerous Olympic athletes, World Champions, and elite performers across various disciplines. By prioritizing protection without compromising on style or functionality, POC ensures that every adventure seeker can feel safe whilst pushing their limits on the slopes or trails.